LONDON — Sales of LCD-TVs will surge in most European countries this year, indicating a recovery in the EU countries' economic activity, according to market research group iSuppli Corp.
Sales of all types of TV are expected to increase to 51.97 million units in 2009, up 3.4 percent from 50.2 million in 2008, according to Riddhi Patel, principal analyst for television systems at iSuppli.
"LCD-TVs, which will account for 79 percent of the market this year, will see their sales rise by a robust 17.5 percent in 2009 to reach 41.1 million units, up from 35 million in 2008," said Patel.
The continued growth in Europe's LCD-TV market is also said to be driven by increased demand in Eastern Europe for both first-time and replacement buyers; declining prices; the introduction of new features, such as 100Hz/200Hz refresh rates, and now Light Emitting Diode (LED) backlights; as well as increased domestic production, which has led to better management of inventories.
iSuppli reiterates that CRT and plasma, which continue to lose ground in Europe, will suffer a 40.2 percent decline in sales compounded annually between 2008 and 2013.
For the same time frame, plasma TV sales will decline at 16.4 percent compounded rate while LCD-TVs will grow at an 11.5 percent Compound Annual Growth Rate (CAGR) to reach 60.3 million units by 2013.
Plasma TV sales in Europe are predicted to fall from 4.2 million units last year to just 1.9 million in 2013.
However, CRT based designs will see an even sharper decline, down from 10.5 million sold last year to just 807,000 by 2013.
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